SERVICES
Branding
Packaging Design
Retail Design
Signage
Art Direction

CREDITS
Role: Design Director
Photographer: Tory Williams
Stylist: Katlin Taosaka
Interior Designer: Sasha Bikoff

OTHERLAND — SOHO NYC

With the exciting news that Otherland was ready to launch their flagship store in New York City, I was tasked with acting as the liaison between the CEO, Abigail Cook-Stone, and interior designer, Sasha Bikoff to make sure that the overall design of the store from materials to displays remained on-brand and was scalable to not only be able to house each season's collections but also to expand into future stores.

In addition, I lead the creation of window and store displays, as well as all signage and graphics. I also led the marketing messages leading up to the store opening, which included email, web, and social media design.