ATHLETA
Restrategizing of Athleta's brand with The Power of She. Athleta's brand is about woman empowerment and connecting women through being active, helping each other, and building each other up. For this particular part of the project, I was tasked with sourcing and storyboarding a video as well as designing campaign imagery.
SERVICES
Branding
Advertising
Art Direction
CREDITS
Role: Graphic Designer
Art Direction: Jarrell Fudickar
Creative Direction: Richard S. Austin
Selected Works
Marks of MajestyEditorial, Art Direction
Otherland — Beach ClubCampaign, Packaging, Art Direction
Otherland — AdornedCampaign, Packaging, Art Direction
Otherland — SoHo NYCPackaging, Retail, Signage, Art Direction
Bombas — The Black Hive CollectionCampaign, Visual Identity, Packaging, Art Direction
Prim N' Poppin'Editorial, Art Direction
Seizing the ThroneEditorial, Art Direction
Modern FamilyEditorial, Art Direction
TotokaeloRetail, Packaging, Art Direction
PhlurVisual Identity, Packaging
Neely & ChloeVisual Identity, Packaging, Art Direction
The Dean HotelVisual Identity, Hospitality, Naming, Copy, Website Design
Park Grove MiamiVisual Identity, Real Estate, Editorial