OTHERLAND — BEACH CLUB

            Otherland's Beach Club collection has captivated fragrance enthusiasts with its evocative scents that transport them to idyllic Caribbean getaways and spontaneous beach adventures. Seeking to expand the collection's allure, Otherland collaborated with acclaimed artist Tishk Barzanji to introduce three new enticing fragrances that seamlessly complemented the existing line.
            The goal was to create visually captivating labels that preserved the essence of the original scents while offering a surreal and immersive experience. The objective was to evoke the essence of summer vacation, regardless of the physical location, through striking and dreamlike visual scenes.
            Working closely with Tishk Barzanji, the team meticulously crafted the artwork for the three new scents. Each label became a window into a fantastical realm, blurring the lines between reality and imagination. The first scent transported viewers to a tropical oasis with swaying palm trees and inviting resort pools, evoking the refreshing allure of coconut water. The second scent captured the vibrant atmosphere of a family cookout, filled with sunshine, laughter, and mouthwatering watermelon slices. The third scent whisked individuals away to a lively market, with the aroma of tajin-sprinkled mangoes and the vibrant colors of a seller's cart.
            The meticulously designed labels breathed new life into the Beach Club collection, elevating it to unprecedented heights. The surreal and dreamy scenes captured the hearts and imaginations of customers, evoking a sense of wanderlust and transforming their surroundings into immersive summer vacations.
            By infusing the fragrances with captivating visual narratives, the collection garnered resonance among existing fans while enticing new customers to embark on an olfactory odyssey like no other, enticing them to embrace the allure of a dreamlike getaway through the simple act of lighting a candle.

SERVICES

Branding
Packaging Design
Art Direction

CREDITS

Role: Design Director
Photographer: Henry Hargreaves
Stylist: Katlin Taosaka