CREDITS
Still Photography by Kyle Rudd
Prop Styling by Celine Griscome
Model Photography by Kate Powers
Set Design by Kevin Hertzog
Makeup by Tracy Murphy
Hair by Anike Rabiu
Creative Direction by Jill Wilde
Art Direction and Package Design by Stephanie Francis
Graphic Design by Michelle Chin and Sophie Baddley

GREEN CLEAN CLEANSING BALM

Green Clean Cleansing Balm has always been Farmacy’s best-selling product. However, the old packaging did not fully reflect its efficacy. With the branding refresh, we thought it was most important to update the packaging and voice for this product to be greener, cleaner, and better than ever. We want people to feel as though they can go outside, touch grass, wear their best face, and wash it all off at the end of the day. It was also important to highlight how much safer this product is for your skin and the planet compared to makeup wipes.

©STEPHANIE FRANCIS 2026