CREDITS
Still Photography by Kyle Rudd
Prop Styling by Celine Griscome
Model Photography by Kate Powers
Set Design by Kevin Hertzog
Makeup by Tracy Murphy
Hair by Anike Rabiu
Creative Direction by Jill Wilde
Art Direction by Stephanie Francis
Graphic Design by Michelle Chin
Package Design by Julia Podest

HONEY CLOUD

Honey Cloud was launched as a lightweight sister to Farmacy’s best-selling Honey Halo moisturizer, primarily designed for those with oily/combination skin. While Honey Halo provides a very rich texture with a dewy finish, Honey Cloud provides a light, fluffy texture with a satin finish. We wanted to really highlight the cloud-like texture and its efficacy as a product that delivers ample moisture without leaving the skin feeling greasy. We played on the idea that clouds are collections of water droplets, which is the number one ingredient for moisture, while also playing on the phrase “head in the clouds” to suggest this product provides a worry-free way to replenish the moisture barrier. As a brand that prides itself on farm-fresh ingredients, we made sure to highlight them in the imagery, as they lent themselves to the idea of daydreaming.

©STEPHANIE FRANCIS 2026