CREDITS
Still Photography by Kyle Rudd
Prop Styling by Celine Griscome
Model Photography by Kate Powers
Set Design by Kevin Hertzog
Makeup by Michael Chua
Hair by Anike Rabiu
Creative Direction by Jill Wilde
Art Direction and Package Design by Stephanie Francis
Graphic Design by Sophie Baddley

HONEY PULSED ACTIVATION

Honey Pulsed was not only a resupport campaign for our best-selling honey franchise products, but also a connection to a more elevated positioning for the Farmacy brand in a space that still resonates in the farm, but is less literal and more based in science-backed ingredients and their efficacy to transform and maintain the skin’s natural barrier. While highlighting the key ingredient, honey, as well as secondary ingredients like figs and chamomile, we wanted to draw the customer into a routine and lifestyle that resonates with nature and products with proven results for ultimate hydration. For the creative, we made a nod to the ingredients through warm hues and fig-colored florals. We also played with the idea of blurring images to allude to the benefits of using these products, as well as the action of swiping textures across the skin.

©STEPHANIE FRANCIS 2026